Erik Hay is Creative Strategy Director at Weta Workshop and a part of the company’s Senior Leadership Team. He has 18 years of combined experience as a creative director, copywriter, art director and communications director in the advertising, digital and film industries. He is highly versatile and often awarded, both at home and overseas. Erik is accomplished in traditional brand, digital (since 2001), branded content and public/media relations. He’s also a qualified graphic designer with ever-diminishing skills in that area.